RSM Marketing Partnership
This was a summer partnership with RSM Marketing, with the task of creating a marketing campaign that could create retention of Field Station Dinosaurs customers. Along with a group of two other people we created a marketing campaign for three deliverables: 30 video ad, 30 radio ad, and a social media strategy. The overall message of the campaign centered around the idea of kids becoming a paleontologist, and gaining prizes after each visit to Field Station Dinosaurs.
Video
This is the video that was created as a television advertisement for Field Station Dinosaurs. I led this project by drafting the shot list, being the cameraman, directing the actors, and editing the video and audio.
Radio
In this radio broadcast, I with another colleague who is the narrator created a broadcast script that fit the theme of our overall marketing campaign for Field Station Dinosaurs. My main roles were drafting the script, editing the audio, and directing the narrator in her voice inflections and articulations.